Project paths adapt naturally to your specific contract scale—smaller projects often combine or skip specific milestones to keep momentum high.
Review the phases below to track your project from your initial deposit to your live launch.
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01: Onboarding & Deposits
We do not hold calendar blocks for uncommitted projects. Booking, research schedules, and production timelines begin only when your initial agreement details and deposit clear.
Note: Production cannot open until your required logo references and business inputs are uploaded to our shared workspace.
02: Strategy & Layout Blueprinting
Scaling Disclaimer:For standard projects (such as a 10-page website), the strategy audit, written messaging plan, and wireframe layouts are combined into a single, high-intensity review step rather than separate milestones.
This is the deep positioning phase. We diagnose exactly where your current website fails to convert, look at your competitor landscape to find out where they drop the ball, and write your exact sales text before we approach visual styles.
Note: Full approval of your text structure and layout blueprints unlocks this financial milestone, giving us the green light to open visual design.
03: Visual Branding & Page Presentation
Scaling Disclaimer:Depending on your contracted scope (such as projects including a full new brand identity vs. an essential refresh), logo reveal loops and custom page skin reveals may be condensed into a single visual package review.
We take the proven layout logic from your approved blueprint and wrap it in a clean visual style that matches the actual caliber of your company. This phase defines how your brand is perceived the split-second a customer lands on your page.
Note: Your signature here locks the visuals. Once page skins are approved, we build them into code. Changing visual styles downstream will reset the project timeline.
04: Engineering & Construction (The Build)
We convert your signed layouts and content into a fast, functional website. We prioritize a clean, easy-to-use content management system (CMS) over over-engineered code structures that are impossible for your staff to manage long-term.
Note: Final approval of your private staging link triggers this balance. Production pauses and launch dates shift if an invoice sits outstanding.
05: Launch & Handoff
We coordinate your domain transition, safeguard your search engine footprints with technical path redirection (301s), and train your staff so your business has absolute asset independence from day one.