FEEDBACK &
APPROVALS.
Projects stall and budgets blow out when review cycles become endless, scattered, and driven by personal opinions. We protect your timeline and your commercial investment by enforcing a clear, structured review process.
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01: Enforcing the Review Window
Speed is our greatest asset, but it requires active participation from your leadership. When a major project delivery is ready for your team to look at, the timeline moves immediately.
Your team has exactly 5 business days to submit grouped changes or issue an approval. Missing this window automatically pushes out your final launch date and may result in your project being re-queued on our schedule.
Do not wait until day 5 to begin your internal discussions. Reviewing materials early keeps our project momentum completely intact.
02: Structural Revision Protocols
We do not engage in infinite tweaking. We advance your headlines, layout, and logos through clear check gates to keep production moving forward efficiently.
Each major project phase includes up to two scheduled live meetings to review deliveries, explain the underlying business logic, and confirm changes.
We execute your required updates in a single production pass. Sending piecemeal notes, introducing new requests after work has started, or going in circles breaks the timeline.
A refinement pass handles adjustments to text styling, layout sizing, and headline phrasing. It does not cover completely discarding an approved layout to build a brand new concept from scratch.
Changes requested after a pass is completed, or completely backtracking on elements your team previously approved, will be billed separately at our consultative rate of $150/hr.
03: Objectivity Rules (How to Filter Input)
To keep project changes effective, we strip away personal taste and focus on customer clarity. We frame your team’s critique around the customer's buying decisions rather than personal aesthetic whims.
Conflicting notes from different members of your staff will pause production. Your designated primary decision-maker must filter internal notes into one clear, unified list before submitting them to us.
Revisions must answer: "Does this clearly solve our ideal customer's frustrations?" rather than "Do I personally prefer a different style or word?" Your customers do not have your internal company context; they need instant clarity.
When looking at black-and-white wireframes, keep your comments locked to headline logic and user pathways. Debating colors or images early forces us to guess at messaging instead of building an effective sales tool.
04: The Approval Gateway
Work on a project phase is never considered closed, and production on subsequent steps does not begin, until you give formal validation.
Issuing an approval gives us the official green light to lock the current framework and advance to the next step of the project.
Once the blueprint layout is approved, we do not rewrite text paths or shuffle messaging priorities during the full-color design stage. Shifting underlying content blocks downstream breaks the visual layout.
Approved visual designs are turned directly into code. New logo styling choices or color directions cannot be introduced during the website build stage without resetting the timeline.
Per your contract, moving from the strategy blueprint to full-color design, or taking your completed staging link live onto your custom domain, requires the respective milestone invoice to be settled. Active work pauses if an invoice sits outstanding.