A new identity system for an established SMB.

Redesigning a long established SMB logo identity system

The challenge

When a long established business grows their service offerings, what do you do?

Tube Bending Concepts was expanding their service offerings and growing into new markets, but didn't want to alienate their core business partners.

The solution

A brand new identity system

With a nod to the past, TBC matured their brand identity to appeal to their new market segments and new core service offerings.

When our company grew and added new products we needed a new logo and direction for our website but weren’t sure how to start. Dan took the time to listen to our history and vision for the future, asking pertinent questions that helped us clarify what we needed. The logo and website he designed fits us perfectly and communicates our message.

Jeff Sebiert

President | TBC MFG Inc.

A look behind the curtain

You don’t get to a great logo without an exploration phase. Here is a small sampling of concepts that didn’t quite make the cut for TBC.