Built for a multi-team member marketing dept.
SearchSpring is a premium site search and merchandising SaaS solution for etailers.
The lower end of the market is commoditized. The high-end is more competitive every month. Their problem: how do you generate trust and the superiority of your product in such an environment.
A complete overhaul of existing brand messaging, design, website, and marketing collateral.
Every asset was restructured to communicate to the sophisticated expectations of Mid-Market Level Etailer Directors.
Web Design & Development
Services performed under the employment of B7 Interactive
Together we defined the primary customers we needed to target.
We analyzed their needs and pain-points. This allowed us to understand what website solutions would be the most effective way to connect them.
SearchSpring is a premium brand that needs to attract growing and established etailers.
To get the attention of these busy etailers, SearchSpring’s new website had to resonate with their targeted users.
This defined how the website would look, perform, and act.