Athletic D1 Mascot redesign for a loyal fan base

Support engaging communication between students, alumni, and fans

Dan was commissioned to redesign IUPUI’s alternate spirit marks. IUPUI was and are extremely happy with the build of their primary mark, but every alternate mark was lacking in the same professionalism IUPUI required. Dan helped IUPUI unify their suite of mascot marks.

We won’t let you waste your time on designs that won’t move the needle

From 8+ years of sitting in a Creative Director’s chair and 2 decades of working with clients...

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