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Herring Bank’s website was anchored in the early 2000’s. It hadn’t been updated in years, and needed a serious overhaul.
Every asset was up for grabs and re-designed, re-written, and re-thought to better engage and communicate with existing customers, referral business, and new business.
Strategy Mapping
Content & Messaging
SEO
Design
Development
On-going Marketing Support
Herring Bank wanted to supplement their marketing efforts, so they came to Dan for help as a partner to provide ongoing marketing support.
Over the course of the past few years, here are some of the highlights from our engagement.
The website serves as the hub for all the bank’s marketing. It’s their first customer touch point. Dan redesigned all the existing collateral to match and speak with a unified brand voice.
After the website and collateral, we focused on the social media presence. Dan helped here as well.
Here's a few of our favorites.
From paid social campaigns, Google Ads, to a few traditional built-in broadcast spots, Dan worked closely with the mortgage team to help build and fill their pipeline.
Name of the game was brand awareness for the Wealth Managment team. We helped them create a weekly newsletter to engage their target audience across Linkedin and Email.
The branches seem to always be the lowest man on the totem pole. We gave them the resources to market like they wanted.
Nothing was done without strategizing about the goals, execution, and performance monitoring. Nothing was left to whimsy.
Starting at
Starting at
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