SEARCHSPRING

SearchSpring was (before their acquisition) a premium site search & merchandising SaaS solution for etailers.
The lower end of the market is commoditized. The high-end is more competitive every month. The solution: A complete overhaul of existing brand messaging, design, website, and marketing collateral .Every asset was restructured to communicate to the sophisticated expectations of Mid-Market Etailer Directors.

Website

www.searchspring.com

Project

CONTENT & MESSAGING
WEBSITE DESIGN
WORDPRESS DEVELOPMENT
GRAPHIC DESIGN
CREATIVE DIRECTION
Woman wearing faded black ripped jeans with frayed hems and white heels, brand Mother.
Person wearing ripped dark gray jeans and white shoes against a white background.
Front view of a person wearing light blue fitted jeans and black pointed-toe shoes.
Smiling woman in an off-shoulder white lace dress posing with hands crossed.
Woman wearing a white off-shoulder dress and a large brown hat posing with one hand on hat.
Person wearing black frayed hem jeans and silver sneakers on a white background.
Woman wearing black distressed high-waisted cropped jeans with frayed hems and heels.
Person wearing light blue skinny jeans with frayed hems and black shoes on white background.
Model wearing ripped blue jeans by Moussy with black ankle boots, stock 27 available.
Pair of blue ripped jeans from brand Moussy worn with black ankle boots.
Front view of a woman wearing light gray cropped skinny jeans with black pointed shoes.
Woman wearing white off-shoulder dress with crisscross straps posing against white background.
Person wearing light blue Moussy jeans and white sneakers, standing against a white background.
Woman in a long-sleeve white dress standing against a plain background.
Woman in white cold-shoulder mini dress with crisscross straps and ruffle sleeves.
Person wearing ripped dark gray jeans and white shoes against a white background.
Person wearing light blue straight-leg jeans and black heels, with brand name Re/Done visible.
Model wearing dark blue L’Agence jeans and black ankle boots, standing sideways with hands by sides.
Blonde woman wearing a white sleeveless dress with a front slit and wrap detail.
Person wearing slim-fit blue jeans with frayed hems and black shoes.
Woman wearing a white sleeveless dress posing with hand on hip against white background.
Person wearing black skinny jeans from Moussy brand with pointed black heels on white background.
Pair of blue ripped jeans from brand Moussy worn with black ankle boots.
Smiling woman in a white off-shoulder dress standing against a plain background.
Woman wearing a white button-up strapless mini dress with pockets posing against a white background.
Blonde woman wearing a sleeveless white dress with lace detail, standing with hands clasped.
Woman in a white sleeveless dress posing with one hand on hip and the other near her head.
Model wearing slim-fit blue jeans with frayed hems and sneakers.
Woman in a long-sleeve white dress standing against a plain background with stock and sales data below.
Person wearing light blue high-waisted jeans and gray sneakers with brand name Moussy.
Woman wearing white off-shoulder bell-sleeve dress and brown wide-brim hat.
Woman wearing a white off-shoulder dress with short sleeves and relaxed fit.
Person wearing black distressed skinny jeans with raw hems and rips at knees, paired with black heels.
Pair of blue ripped jeans from brand Moussy worn with black ankle boots.
Person wearing black distressed jeans with frayed hems and silver sneakers.
Person wearing blue L’Agence jeans and black ankle boots showing brand and stock info.
Woman wearing a white v-neck dress with a front slit and waist tie posing against a white background.
Front view of a person wearing light gray cropped jeans with black heels, brand L'Agence.
Woman wearing black fitted jeans and black pointed heels by brand Moussy.
Blonde woman wearing a sleeveless white dress standing and smiling with hands clasped.
Woman modeling a sleeveless white dress with a textured pattern on a plain background.
Woman wearing a white strapless buttoned dress with pockets posing against white background.
Woman in a sleeveless white dress posing against a plain background.
Woman wearing a white off-shoulder dress with short sleeves and relaxed fit.
Model wearing slim-fit blue jeans with frayed hems and sneakers.
Person wearing ripped dark gray jeans and white shoes against a white background.
Woman in a long-sleeve white dress standing against a plain background with stock and sales data below.
Person wearing light blue straight-leg jeans and black heels, with brand name Re/Done visible.
Woman in white shirt dress looking at her phone next to search bar with white shirt dress results.
Gradient color swatch transitioning from dark blue #3a23ad to lighter blue #4c3ce2.
White dog silhouette with segmented midsection on a blue-purple gradient background.
SearchSpring logo with photos of diverse happy people and shopping items in circles around a central woman.
SearchSpring logo with text about ecommerce site search featuring unmatched intelligence and user control.
Searchspring logo and tagline about online merchandising beside man in glasses using smartphone.
Happy woman wearing sunglasses and colorful dress beside SearchSpring ecommerce search and merchandising text.
Searchspring ecommerce analytics banner with man and woman using smartphones and shopping insights text.
Searchspring ecommerce features banner with diverse smiling faces and text promoting engaging shopping tools.
SearchSpring pricing starts at $499.95 with custom enterprise plans available, call for pricing.
SearchSpring logo with a zebra icon and text 'Brand Assets' on a blue gradient background.
Smiling woman with glasses working on a laptop at a desk with two men standing behind her.
Office entrance with a glass sign reading SearchSP Suite K and a dog logo, with a desk and monitor inside.
Blue Nike Air Max 270 running shoe with black swoosh and a white midsole angled right.
Woman in a fitted white dress posing, with smaller images of women modeling other white dresses in background.
Blue and gray Columbia 2019 All Terrain MasterPack camping backpack with product details shown.
Person typing on laptop showing a website with an intelligent search bar for white shirt dresses.
SearchSpring ad for a guide on optimizing ecommerce search bars to boost sales, with a blue guide cover shown.
SearchSpring ad offering a free personalized report to improve your site search with a red call-to-action button.
Searchspring branding with a prompt for a free personalized report on maximizing site search effectiveness.
Purple ad with text about stopping shopper loss and icons of magnifying glass, question mark, cart, and Amazon logo.
Searchspring homepage showing ecommerce platform benefits, client logos, features, and integration options.
Woman with glasses using smartphone beside an ecommerce search bar showing white shirt dress results.
Woman using phone beside shoe product listings illustrating a shopping enhancement webpage interface.Searchspring page showing a woman using a phone, product search examples, and client logos.E-commerce product display options with categories, relevance filters, and a man holding a bicycle.
Marketing webpage with headline about personalizing messages and a sign-up form below colorful profile images.Website showcasing smart search features for e-commerce with images of shoes, backpack, and a woman using a phone.Webpage listing articles and guides on SEO, digital marketing, website design, and analytics with search bar and menu.Website page showing navigation tools for shoppers with a man looking at his phone on the right.E-commerce analytics webpage showing customer behaviors, reports, and product insights with a shoe image.
SearchSpring dashboard showing revenue, products sold, search data, US map with search locations, and top purchased products.
Dashboard showing women's red dress sales data, purchase history tree, and customer stats on Searchspring platform.
Dashboard showing sales insights for 'Hordes: Skorne - Venator Catapult Crew' product with charts and stats.
SearchSpring reports dashboard showing revenue, searches, visitors, filters, sorting, search activity, and indexing charts.
Searchspring dashboard showing visitor stats, revenue, conversion rates, and search term performance data.

FAQs

What exactly was done for this project?

Everything visible on the page. This includes writing the words, designing the layouts, creating the graphics, and writing the code to build the site. It was a complete rebuild from scratch, not a minor style update.

What are the software dashboard screenshots shown on this page?

Those are designs for the SaaS application's actual administration console. Along with the public marketing website, the software interface was designed to establish a unified design system. This gave the SearchSpring’s internal developers broad and detailed layout examples to use when building out the rest of the app.

Is software and application design a standard part of the service?

Yes. Designing product interfaces, dashboards, portal screens, and mobile apps fits naturally right alongside the brand and website work. If a business runs a custom software tool or a specialized digital product, the visual style is built to carry across both the public website and the internal application.

Was this built from a template or designed from scratch?

Completely from scratch. Pre-made templates or themes are never used. Every layout, asset, and section is custom-made to fit the specific goals of the project.

Does every website have to use WordPress?

No. Dan is platform agnostic, even though Dan has it's preferences. WordPress was used for Searchspring because it matched their specific technical needs at the time.

How long does a website project like this take?

For a website similar to what you see above, typically between 4 to 6 months. There was considerable asset and graphic creation in addition to the site design itself. The exact time depends on how many pages are needed and whether a new logo, graphics package, custom illustrations, or visual branding needs to be created before the website design begins.

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