HERRING BANK

Herring Bank’s website was anchored in the early 2000’s. It hadn’t been updated in years, and needed a serious overhaul.

Every asset was up for grabs and re-designed, re-written, and re-thought to better engage and communicate with existing customers, referral business, and new business.

Website

www.herringbank.com

Project

CONTENT & MESSAGING

WEBSITE DESIGN

WORDPRESS DEVELOPMENT

GRAPHIC DESIGN

CREATIVE DIRECTION

ON-GOING MARKETING SUPPORT

Smiling woman holding phone beside Herring Bank online login and personal banking message.

Color Name

#e5ebf2

RGB 255, 255, 255
CMYK 39% 40% 41% 42%

Color Name

#526675

RGB 255, 255, 255
CMYK 39% 40% 41% 42%

Color Name

#293845

RGB 255, 255, 255
CMYK 39% 40% 41% 42%

Color Name

#008752

RGB 255, 255, 255
CMYK 39% 40% 41% 42%

Page titled Who we are describing Henning Bank’s customer focus and relationship-driven approach.

Text samples showcasing serif headline and bold noto serif font family with letters, numbers, and symbols.

Sample of green cursive font with uppercase, lowercase letters, and numbers on a white background.

Text listing consumer services like mortgages, mobile home loans, small loans, and checking accounts.

Smiling woman wearing striped shirt, holding a coffee cup and looking at her phone by a window.

Young woman smiling while looking at her phone, holding a coffee cup and sitting by a window.

Smiling man with curly hair and a light blue button-up shirt looking to the side with arms crossed.

Smiling woman with blonde hair and green polka dot headband looking at her smartphone.

Smiling man with gray hair wearing a blue shirt with folded arms on a white background.

Laptop on table showing Herring Bank homepage with login form and a smiling woman holding a smartphone.

Smiling woman with curly hair and hat outdoors with text about easy local auto loans.

Smiling man in plaid shirt holding a happy child, promoting Easy & local Home Loans in Azle, TX.

Smiling woman with long hair in a striped top holding a drink promoting easy local personal loans.

Smiling man with folded arms beside text about personal investment management services from Herring Bank.

Smiling woman with arms crossed, promoting Clarendon home loans on Herring Bank webpage.

Bank website homepage with smiling woman, business banking info, and community support content.

Business checking and savings page showing account options, features, and a man pushing a cart.

Herring Bank refinancing webpage showing loan rate options, refinancing info, and customer images.

Website page showing wealth management services with a couple walking outdoors and financial planning info.

Business resource webpage with heading about starting a business and image of a woman thinking.

Student banking webpage showing a young woman using a smartphone with info about college green cards.

Bank website homepage with a smiling man, login form, and sections about managing finances and services.

Person holding smartphone showing a banking app dashboard with checking account details.

Online banking dashboard showing account balances, recent transactions, loans, and credit card details.

Smiling woman with glasses in polka dot shirt promoting easy local auto loans with green car outline.

Smiling woman with arms crossed inside a green house outline promoting easy local home loans in Azle, TX.

Smiling woman with glasses in front of text: Easy & local Personal Loans, Azle TX community served.

Black and white photo of a person taking a picture reflected in a car's side mirror.

Woman with curly hair sitting indoors, looking upward, with text 'Broken AC this summer?'

Smiling man in glasses and brown sweater adjusting glasses in a bright modern office.

Man wearing glasses sitting at a table with rows of blank cards and text reading 'This is Matt.'

Collage of Herring Bank print ads featuring personal loans, credit reviews, team, and events.

FAQs

What exactly was done for this project?

Everything visible on the page. This includes the complete website overhaul, from stakeholder interviews and brand strategy to an SEO audit, rewriting all the text, and designing every layout. It also includes the full package of visual sales collateral shown above, such as the printed flyers, newsletters, digital design assets, and short social videos.

Are the printed materials, flyers, and videos standard parts of the service?

Yes. Creating a complete collateral package of printed flyers, corporate newsletters, digital graphics, and social videos is a standard add-on. This ensures that all of your physical and digital assets match the exact design standard and visual style of the new website.

How long does a large-scale project like this take?

Anywhere from 4 to 12 months, depending on the scope. The timeline breaks down into clear phases: strategy runs 2 to 8 weeks depending on your team size, visual design takes 2 to 3 months for full sign-off, and development takes another 1 to 2 months.

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