The COMPLETE Website Redesign Checklist
Stop rebuilding layouts manually node by node.
Download the exact multi-tab spreadsheet checklist used by agency pros to audit SEO, define customer personas, track technical credentials, and guarantee a flawless, stress-free launch.
Build Your Next Website With Zero Blind Spots
Most website redesigns go over budget, past deadline, or tank their existing Google rankings for one simple reason: missing details.
A successful website isn't just about pretty graphics. It requires aligning your sales team, mapping your actual buyer's journey, running an intensive technical audit, tracking domain and server credentials, and running a rigorous QA checklist before hitting "Publish."
To make sure your next project goes flawlessly, we're giving away the exact master framework we use internally.
What is this?
Think of this as the ultimate roadmap for a website redesign. It is a comprehensive, multi-tab spreadsheet workbook designed to take a project from the very first sales call to the final post-launch server verification.
Instead of jumping straight into code or design mockups, this worksheet forces you (and your stakeholders or clients) to answer the hard questions upfront so everyone is completely aligned on goals, budgets, timelines, and tech stack.
What’s inside the workbook:
- Sales & Discovery Intake: Key questions to uncover why a redesign is needed, what counts as a lead, and how traffic currently moves through your sales cycle.
- Goal Setting & KPIs: A framework to track measurable goals (like increasing organic traffic by 10% in 90 days) along with the exact methods to achieve them.
- Technical Audits (Pre & Post-Quote): Track subdomains, CDN assets, WordPress plugins, database user roles, and historical site metrics.
- Customer Persona & Buyer’s Journey Mapper: Dig deep into the real intent of the Decision Maker, the Advocate, and the End User at every stage of the funnel (TOFU, MOFU, BOFU).
- Competitor & Keyword Intelligence: Run a localized SEO audit on your top 3 competitors, map keyword ranking positions, and track Google autocomplete suggestions.
- Design & UX Check: Ensure your layouts are mobile-first, avoid "false bottoms," utilize consistent typography, and align with color psychology.
- The Ultimate Pre-Live Checklist: A bulletproof, multi-point quality assurance check covering 301 redirects, schema markup, code validation, minification, and DNS/MX record migrations.
How to use it
This resource is built to be flexible depending on who you are:
- If you are a Business Owner / Marketing Director: Use this sheet internally to gather your team's thoughts, map out what you actually need from an agency, and compile all your technical assets before you interview web developers. It will save you thousands of dollars in miscommunicated scope.
- If you are a Freelancer / Agency Owner: Copy this spreadsheet directly into your client Google Drive. Use it as your primary discovery engine during kickoff calls, hand it to your designers and SEO strategists so they have a single source of truth, and use the "Going Live" tab to ensure your development team doesn't skip a single step during deployment.
3 Steps to get started:
- Download the sheet: Click the download link to grab your copy.
- Make it yours: File > Make a Copy in Google Sheets (or download as an Excel file).
- Work through it sequentially: Don't try to fill it out all at once. Complete the discovery tabs during planning, the strategy tabs during design, and save the live checklist for launch week.
A Quick Security Note: The final tab includes spaces to organize your hosting, domain, and database access URLs. For your own security, we recommend using this tab to track what integrations exist, but storing the actual passwords in a dedicated, secure password manager.
