DANIEL DAVIDSON

CREATIVE DIRECTOR &
FULL-STACK BRAND DESIGNER

Colorado state abbreviation 'CO' inside a green triangular shape.

Based in Colorado Springs.

Creative Director and Full-Stack Brand Strategist with over two decades of experience driving market positioning, brand identity, and web development for SMBs and national brands.

Owner

Dan Design

Serve as an outsourced, hands-on Creative and Marketing Director for growing businesses lacking internal creative departments

Deliver end-to-end brand overhauls, custom websites, visual identity systems, and go-to-market strategies for a diverse client roster including Herring Bank, King Grizzly, BigML, and Purple Mountain Painting.

Manage multi-channel marketing assets, ensuring cohesive messaging across digital platforms, print collateral, and custom-coded web environments.

Creative Director

SearchSpring

Spearheaded and directed the brand’s global market positioning, acting as the primary custodian for the company’s public-facing visual identity.

Orchestrated aggressive marketing and branding campaigns designed to keep the company in a highly competitive sector, successfully establishing Searchspring as a top 3 consideration for all qualified inbound prospects.

Oversee cross-functional creative initiatives across digital media, event graphics, and sales enablement collateral.

Sr. Designer

WJ Enterprises

Directed the visual redesign and production of over 40 individual product packages for national retail outlets, successfully reducing printing production costs by 50%.

Overhauled and modernized the MossBack Game Calls web presence; hand-coded an optimized, secure e-commerce solution using modern web standards, integrated merchant payment gateways, and streamlined the order processing workflow.

Developed comprehensive lines of apparel graphics, trade show displays, and promotional marketing collateral.

Designer

ThemeWorks

Served as one of two designers responsible for the research, concept development, and graphic production for a premier custom fabrication firm specializing in multi-million dollar exhibits (theme parks, zoos, and museums).

Researched innovative production methods to satisfy unique client specifications and established foundational style/brand guidelines for major public attractions.

Collaborated closely with industrial designers, architects, craftsmen, and construction crews to ensure flawless physical production and site installation.

Designer

Premier Corporations

Executed rapid-turnaround visual assets and marketing collateral for a high-volume, full-service agency.

Conducted initial design consultations with business clients, translating requirements into cohesive print campaigns, large-format billboards, magazine advertisements, and apparel lines (screen printing/embroidery).

Maintained file compliance and strict quality control across various external print and manufacturing vendors.

Smiling woman in white shirt holding phone next to Herring Bank login form and welcome text.
EXPERTISE BREAKDOWN

THE HARDSOFT TECHNICAL SKILLS

A full-stack breakdown of the creative platforms, development workflows, and data analytics environments used to build, scale, and optimize market-leading brands.

Creative Direction & Strategy

Brand Positioning, Cross-Functional Leadership, Client Lifecycle Management, Asset Standardization

Motion & Video

Motion Graphics, Video Post-Production, Event Video Assets & Promotions

Analytics & Tags

Conversion Tracking, Custom Event Tagging, Marketing Analytics & UX Heatmaps

Design & Brand

Visual Identity Systems, High-Fidelity UI/UX Layouts, Advanced Vector Illustration, Print & Packaging Design

Web Platforms & CMS

Custom Web Development, Client-First CMS Architecture, Modern Web Standards & Responsive Layouts

SEO & Auditing

Technical SEO Diagnostics, Speed Optimizations, Crawl Audits & Structured Data

THE VISUAL
STANDARD

A cross-section of visual identity systems, interface designs, and full-stack development projects executed for small businesses and mid-market organizations.

Client

HERRING BANK

CONTENT & MESSAGING
WEBSITE DESIGN
WORDPRESS DEVELOPMENT
GRAPHIC DESIGN
CREATIVE DIRECTION
ON-GOING MARKETING SUPPORT
Smiling woman with curly hair holding hands to chest on Herring Bank website homepage.
Hospital Hands platform showing anesthesia staffing marketplace connecting clinicians and facilities directly.
Client

HOSPITAL HANDS

CONTENT & MESSAGING
WEBSITE DESIGN
APP UI/UX DESIGN
GRAPHIC DESIGN
BRANDED DESIGN SYSTEM
PARTNER

LOUD CANVAS HEALTH

WEBSITE DESIGN
GRAPHIC DESIGN
CREATIVE DIRECTION
LOGO & BRAND DESIGN
Hands typing on a laptop displaying a LoudCanvas Health webpage with text 'MOVE FAST'.
Woman in glasses holding phone beside text about an intelligent ecommerce search bar for white shirt dresses.
Employer

SEARCHSPRING

WEBSITE DESIGN
GRAPHIC DESIGN
CREATIVE DIRECTION
CONTENT & MESSAGING
WORDPRESS DEVELOPMENT
ASSORTED

SMALL BUSINESS REDESIGNS

LOGO & BRAND DESIGN
WEBSITE DESIGN
CONTENT & MESSAGING
GRAPHIC DESIGN
WORDPRESS DEVELOPMENT
WEBFLOW DEVELOPMENT
Hands typing on a laptop displaying a LoudCanvas Health webpage with text 'MOVE FAST'.
Hands typing on a laptop displaying a LoudCanvas Health webpage with text 'MOVE FAST'.
ASSORTED

WEB DESIGN PROJECTS

WEBSITE DESIGN
GRAPHIC DESIGN
WORDPRESS DEVELOPMENT
WEBFLOW DEVELOPMENT

LET'S MAKE SOMETHING GREAT TOGETHER.

Herring Bank

Chief Information Officer

I was thrilled to bring Dan on board to completely redesign the Herring Bank website.

Dan took the time to deeply understand our brand, values and target audiences, leveraged his expertise in SEO, user experience and web design, Dan developed a website that truly reflects who we are as an institution.

Indiana University

AVP Marketing

Dan's business procedures are impeccable and has the best business practices that I have ever encountered from a variety of design firms. Dan makes it easy. I have the utmost confidence in them and on several occasions, I’ve recommended Dan’s services to many of the offices on the IUPUI campus.

Real Estate Solutions

President / Owner

Dan took the time to actually learn about our business! Dan asked so many questions, I'm confident he would be able to work here if he wanted to! He really wanted to understand our company, our company culture, our competitive positioning and more.

Hillside Christian Church

Art Director

Dan makes complicated projects seem effortless. He has a unique take on the world that carries over into original, inspiring design. Dan's innovation continues to surprise and excite me. I would recommend Dan to anyone looking for bold, intelligent design.