Your website needs to convert visitors into a free demo
Your website won't convert like it should when it's treated like an online brochure filled with information - no matter how "pretty" it is.
First, understand your website is not for you.
To make your website convert, it needs a few things that – most SMB's are completely ignoring
They don't want to read about what awards you've won, how long you've been in business, or how great you think your business is.
They want to find a trust-worthy solution to their problem.
Dan took the time to actually learn about our business! Dan asked so many questions, I'm confident he would be able to work here if he wanted to! He really wanted to understand our company, our company culture, our competitive positioning and more.
Greg Weik
RealEstateSolutions | resrents.com
Here’s how you can make your website a converting machine – your website will...
1.
Speak to one, not a crowd
2.
Navigate easily
3.
Answer the question
4.
Focus on keywords
5.
Engage the user
6.
Be easy to manage
Your website is conducting thousands of 1:1 conversations. It's not speaking to the masses.
Your website will speak directly to your ideal customer and the specific problem you know they have.
It's a conversation, not a presentation.
Your customers will know how to find what they need. Your site will make it easy for them.
It'll avoid relying on customers to hunt or be adventurous with curiosity clicks.
The navigation and call-to-actions will be reasonable and crystal clear - ie. intuitive.
Too many websites put the burden of work on the user.
Your site won't do that. It'll avoid throwing the kitchen sink on every page wrapped up in sales-jargon.
Your website will answer the right questions at the right time in the right places.
Whether you need to worry about organic traffic or not, you will have keyword focus for every page.
In addition to following technical SEO best practices, it lays a solid foundation for your current and future SEO building efforts.
Your website will be designed for your customer.
The user experience will be intuitive. The look-and-feel will strengthen your trustworthiness.
You’ll match and exceed your users’ expectations, bypassing all the common early objections.
If your website isn’t easy to use, then what good is it?
Light-weight, fast, secure, and easy to use with minimal reliance on plugins and zero use of bloated visual site-builders, all you'll have to worry about is what you want to do - never the "how".
Dan's attention to detail and knowledge of the newest ways to enhance your business web design is invaluable. He is thorough, quick to respond at every stage and truly wants your website to actually help your business grow in revenue.
Dave Hoffman
Audio Architects| audioarchitects.com
Additional Web Resources
Do you like to get your hands dirty with the details? Dig deep into the strategy.
For when you don’t have an in-house creative resource
Dan takes the time to learn about you, your company goals, and act as an extension of your organization.
