Starting with the website
Herring Bank’s website was stuck in the early 2000’s. It hadn’t been updated in years, and needed a serious overhaul.
The entire website was redesigned from the ground up. Every asset was re-designed, re-written, and re-thought to better engage and communicate with existing customers, referral business, and new business.
Re-branded collateral and assets
The website serves as the hub for all the bank’s marketing. It’s their first customer touch point. Dan redesigned all the existing collateral to match and speak with a unified brand voice.
Mortgage lead generation & brand awareness campaigns
From paid social campaigns, Google Ads, to a few traditional built-in broadcast spots, Dan worked closely with the mortgage team to help build their pipeline.
Wealth Management communication strategy
Name of the game was brand awareness for the WM team. We helped them create a weekly newsletter to engage their target audience across Linkedin and Email.
Branch services marketing assets
The branches seem to always be the lowest man on the totem pole. We gave them the resources to market like the favorite departments.
The visually boring, but oh so critical strategic components
Nothing was done without strategizing about the goals, execution, and performance monitoring. Nothing was left to whimsy.
Integrating Live Chat
Campaign strategies and implementation
Compliance workflows
Weekly standups
Performance reporting
Wiki documentation
Multi-dept marketing request support
... the gamut full of the inbetweens a full service marketing service dept. would be expected to provide for a multi-branch, multi-state, community bank
For when you don’t have an in-house creative resource
Dan takes the time to learn about you, your company goals, and act as an extension of your organization.
